Market Insight: Whilst Dubai Mall is a famous tourist destination, it’s Mall of the Emirates that truly services the people of Dubai. From buying a pair of jeans and grabbing a coffee, to going skiing, this mall has everything for everyone.
Brand Insight: 2015 is its 10th anniversary.
Idea: Mall FOR the Emirates – Asked to come up with a new strategic direction for the mall, we pitched this video as our vision of the future.

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