Market Insight: People in the UK feel like their banks are just in it for the money and don’t listen to anyone else.
Brand Insight: Barclays is a bank that actually goes well beyond the day to day. It helps tackle today’s world problems by investing directly in startup companies whose mission is to make tomorrow a better place.
Idea: Digital Opinion Leader
![](https://cdn.myportfolio.com/20c9cea4-52e1-4e0e-9829-fabfeaba3a33/290010d5-8b73-4dfd-8d65-d37df8ff0c30_rw_1920.jpg?h=b9bb6d2f4c110c855702eaea4662c8b5)
In addition to sitting on the board, Athena will also have her own online presence. She’ll let customers know that she’s listening to them and what’s being done as a result – how consumer banking experiences are being improved and which companies Barclays is actively investing in.