Market Insight: People in the UK feel like their banks are just in it for the money and don’t listen to anyone else.
Brand Insight: Barclays is a bank that actually goes well beyond the day to day. It helps tackle today’s world problems by investing directly in startup companies whose mission is to make tomorrow a better place.
Idea: Digital Opinion Leader
In addition to sitting on the board, Athena will also have her own online presence. She’ll let customers know that she’s listening to them and what’s being done as a result – how consumer banking experiences are being improved and which companies Barclays is actively investing in.

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