News Item: Joe Thompson, a British schoolboy, is stranded in the UAE after developing a fear of flying.
Product Insight: The Touareg is one of VW’s most reliable vehicles.
Idea: Drive Joe Home.

Daily progress from on the road

Support for Joe on his journey

News & PR releases

Daily blog

Result: The whole project was agreed and all visas were in place. Regrettably though, Joe’s issue turned out to be more serious and the trip was ultimately cancelled. However I'm happy to share that he is now safely back in the UK.

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