I’m a “highly skilled professional, with a proven history of providing creative solutions for brands”.
With over 20 years of experience, I specialise in helping teams solve business problems across multiple media. During my career I’ve done this with ATL, digital, social, experiential, promo and activation, events, packaging and branding, interior design and product design. And whilst I’ve been lucky enough to win several awards along the way, for me the best result is when I can make a positive difference to a brand. In the past I’ve saved a brand from in-solvency, caused another to sell out regionally and I‘ve even saved lives.
Cannes: 1 Silver, 1 Bronze, 4 Finalists
D&AD: In book
One Show: 2 Gold, 2 Silver, 7 Merit
Clio: 2 Gold, 1 Bronze, 1 Shortlist
LIA: Grand Prix, 4 Gold, 2 Silver, 1 Shortlist
 New York Festivals: Grand Prix, 1 Gold, 2 Bronze
Loeries: 2 Gold, 2 Silver, 1 Bronze, 2 Shortlist 
Jay Chiat: 1 Gold 
Epica: 1 Silver
Dubai Lynx: 7 Shortlists
Award Awards: 1 Shortlist
Creative Circle: 1 Finalist 
Campaign Poster: 1 Shortlist 
Creative Problem Solver - Freelance
Sept 2022 – Present, London
Co-Founder & Brand Experience Director - MindHug
May 2020 – Dec 2023, London
Creative Director at Keel
Jul 2021 – Sept 2022, London
Regional Leader - Interactive Design Foundation
Jan 2020 – Jan 2023, London
Creative Director/Senior Creative - Freelance
Jan 2018 – Jul 2021, London, Budapest
ACD and Global Project Lead - Geometry Global
May 2017 – December 2017, London
ACD and Regional Creative - Geometry Global
Jan 2012 – April 2017, Dubai
Senior Creative - Freelance 
Jan 2011 – Jan 2012, London
Senior Creative - JWT
May 2009 – Aug 2010, Melbourne
Senior Creative - Nexus Hakuhodo
June 2008 – May 2009, London
Creative - Freelance 
Aug 2007 – June 2008, London
Creative - Ogilvy
June 2002 – August 2007, London, New York
Placement - Saatchi and Saatchi
June 2001 – December 2001, London
Creative Direction, Strategy, Concepts, Copywriting, Creative Writing, Brand Building, Art Direction, Prompt Engineering (for Generative AI), Branding Design, UX Design, Location Shoots, Studio Shoots
Software Skills
Illustrator, Photoshop, InDesign, Keynote, Final Cut, Adobe XD, Midjourney, Chat GPT, Figma, iMovie, Basic Sketch, Basic HTML & CSS, Basic After Effects, Basic Premiere
Media Experience
Digital, social, experiential, activation, POS, ATL, events, interior design, packaging, branding and even product design​​​​​​​
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