Market Insight: There are over 200,000 foreign domestic workers in Lebanon and many are subjected to serious physical and sexual abuse. They are locked away without their passports and only a radio to keep them company.
Brand Insight: Sawa Mninjah have the contacts and resources to help save these women, but have no way of talking to them without their employer knowing.
Idea: Rescue Radio – The foreign language campaign that spoke directly to these foreign domestic workers.
This is a full transcript of the Filipino execution that ran for domestic workers from the Philippines:
