Market Insight: People shop for bread on auto pilot, buying what they always buy.
Brand Insight: Royal Bakers make one of the best ranges of breads in the UAE.
Idea: King of Breads.
![](https://cdn.myportfolio.com/20c9cea4-52e1-4e0e-9829-fabfeaba3a33/9f541e1c-b79d-46ab-ad41-ef6cd4f4902b_rw_1920.jpg?h=7893678627c5a6a5d19897066ce8f1de)
![](https://cdn.myportfolio.com/20c9cea4-52e1-4e0e-9829-fabfeaba3a33/a94cbde0-adbf-45cc-917a-66e364e65b70_rw_1920.jpg?h=7f51a22572ffe0100a9621a80e4c072f)
![](https://cdn.myportfolio.com/20c9cea4-52e1-4e0e-9829-fabfeaba3a33/c3016e15-d14e-45dd-9f89-5661375cb9ac_rw_1920.jpg?h=fca1f284ef65ce3255825d1894a8d064)
![](https://cdn.myportfolio.com/20c9cea4-52e1-4e0e-9829-fabfeaba3a33/a75a131b-fc87-4cf5-a9d3-7b1520636ddf_rw_1920.jpg?h=dabf7b66a64279443648d1772153e561)
We also did some cross-selling executions next to the eggs and the Nutella.
![](https://cdn.myportfolio.com/20c9cea4-52e1-4e0e-9829-fabfeaba3a33/7831f203-25eb-4385-89d1-1441a3c49e21_rw_1920.jpg?h=a441419245cffb14b07a5a0a0ee307dc)
![](https://cdn.myportfolio.com/20c9cea4-52e1-4e0e-9829-fabfeaba3a33/29b0bbaa-458e-4b02-b391-ff98bbbadba4_rw_1920.jpg?h=012b541d9fb62b823d57e2292e2faa03)