Market Insight: Package holidays often let consumers down and many prefer to plan things themselves. That way, they know what they're getting.
Product Insight: Emirates Holidays are seamless.
Idea: Emirates Holidays are so good, you'll be able to look forward to them again and again.
Emirates Holidays wanted to create a campaign that would catch on socially, so we took inspiration from Murad Osmann’s work who was extremely popular in the Middle East at the time.