The Intuitive Bar

Burj Al Arab – Bar Concept

  • Role Creative and Visionary
  • Type Digital

Market Insight: Nobody that actually lives In Dubai ever really visits the Burj Al Arab.

Brand Insight: Jumeirah Group are opening a new bar on the 27th floor, specifically with Dubai residents in mind.

Idea: The Bar That Knows You – A bar that gradually learns about its local customers with each visit, tailoring their experience more and more to their preferences: drinks, food, music, table and even staff.