'King Great Bread

Royal Bakers – King of Breads

  • Role Creative
  • Type POS and Digital

Market Insight: People shop for bread on auto pilot, buying what they always buy.

Brand Insight: Royal Bakers make one of the best ranges of breads in the UAE.

Idea: King of Breads.

Supporting our outdoor, we targeted consumers through social.

We also used cross selling in store, next to the eggs…

…next to the Nutella…

…in the seasonal aisle for Eid…

…and even amongst the fresh produce.