The Ultimate BOGOF

Coca-Cola – Opening In-Store Happiness

  • Role Creative and Stunt Director
  • Type Promo and Activation

Market Insight: In the UAE, Pepsi is by far and away the most popular soft drink. Coke needs to get people talking, to be more front of mind.

Brand Insight: Coke is all about sharing happiness.

Idea: The Ultimate Buy One, Get One Free – of every item of shopping.