Market Insight: Consumers think KA is kind of quirky, but are not sure about it.
Product Insight: Ford KA is the car to go out and play in.
Idea: KA Fun – The campaign that asks drivers to go out and have fun in their cars, video the day and upload it to our website.
We created these films to get things going…
Scenario 1: A love story between two gnomes, with a rather unfortunate twist.
Scenario 2: Chauncey and Geoffers, two scarecrows addled by the wind and sun.