Market Insight: Our consumers want more from their car.
Product Insight: Ford Fiesta is a youthful and fun small car, packed with a range of new extras as standard.
Idea: Dogbot – a hapless robotic dog who can’t wait to show off some of the extras in new Ford Fiesta.
Dogbot takes a bath.
Dogbot tackles a megaphone.
Dogbot reaches for the moon.